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After we saw the video, we looked at each other, and the first we said was this is such an amazing concept. The AMFI (AMSTERDAM FASHION INSTITUTE) is the school for young people who want to become a fashion designer and break through. You have three fields: Design, Branding and Management. iNDiViDUALS is a platform where the three fields are working together to make a new collection.
Twice a year the AMFI adds a new generation of students to their platform. Each season their collection is showed on a big event like FASHION WEEK and then they produce and sell it only in selected store in the Netherlands.
The video is truly inspiring. It shows the development of an iNDiViDUALS-collection made by students. All the students are there with the same dream. They are so motivated to reach there goal. You see all these people working so hard on their project, making it as perfect as possible for the final show.
For more information about the iNDiViDUALS please watch the video. It is not only inspiring, this video is amazing for showing how the fashion industry works and how hard fashion designers have to work to succeed. It’s beautiful to see that people are working so hard to make their dreams come true. We also want to work in the fashion world and this video motivates to work hard to fulfill our dreams.
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